People who impact to protect breastfeeding impact something instruction companies don't have: passion for baby's health. Formula companies impact something breastfeeding supporters don't have: money. Oodles and oodles of money. Billions, in fact.
They more they sell, the more they make, the more they crapper promote and sell.
Breastfeeding protectors, usually impact rattling little, or no money. They impact in the background, scrimping and saving on the phone costs, and who used a prototypal collection stamp when a second collection stamp would impact done? Even the some lucky enough to be in paid employment, to protect breastfeeding, and thence to protect babies' health.... earn a pittance for their skills and energy. They often impact long hours unpaid, and go the extra kilometre complimentary and unremarked. They sit in small offices, or pouring over a blistering machine in the kitchen, and impact and impact and work.
And fisticuffs and fisticuffs and fight.
And the ones with the expense account, the over valued salaries, the 'free' trips to Schweiz for 'research' for anyone who would same to come... they jet around the world... they clear for workers to meet hospitals and schmoose doctors, nurses, midwives... they don't need to fight. They clear others to do the fighting for them. They state teams of lawyers, professional networkers, political supporters and researchers to 'prove' their fight. They rain their money endlessly discover into the world, to walk on, strangle down, and slur opposition to their corporate objective: to attain more acquire this year, than they prefabricated last year. Multi-billion pound Goliaths, sweeping the sphere with the saving grace and power of their Branded Wonder Foods, available in every beatific retail outlets.
They hire the prizewinning business and marketing specialists on the grappling of the planet, and clear them to devise campaigns to hook mothers' in, and answer their fears most their baby's health, with beguiling double on how they crapper help. How they crapper attain their child well.
In the background, the Davids, those fighting to protect breastfeeding at seemingly impossible odds.... harry around on the edge of the battlefield, picking up stones, and awaiting a beatific decent shot.
And digit much beatific decent shots impact home yesterday, in the form of digit rulings from the Advertising Standards Agency, here in the UK.
One David, Baby Milk Action, struck discover against Nutricia/Milupa, for their business of Aptamil 'follow-on' formula.
The another David, the NCT, struck discover against Nutricia/Cow & Gate, for their business of Cow & Gate follow-on milk.
Both were upheld! A intense farewell over at Nutricia, digit feels.
The rulings were most statements on the supposed 'immune boosting' qualities of both products. Aptamil's \"immunofortis\" and Cow & Gate follow-on.
Both complaints were upheld. Both were expressed to severance business code, and that the claims existence prefabricated for the products, were:
\"On this point, the ads breached CAP Code clauses 3.1 (Substantiation), 7.1 (Truthfulness)\"
and that Aptamil also breached: \"19.1 (Comparisons)\"
So both these adverts, claiming insusceptible boosting properties to their restricted cow's concentrate drinks, prefabricated unsupported claims and were thence untruthful. They lied. One also prefabricated false claims of existence the prizewinning restricted cow's concentrate drink, compared to the another restricted cow's concentrate drink.
And attain no mistake. These products ARE drinks. They are not child formula. They are not food. Formula business is banned in the UK, in order to protect mothers and babies from marketing most child milk, and what it crapper do for their baby. These are 'added' ingredient concentrate drinks, to supplement a baby's integrated food intake upon beginning the weaning process. You may opt as a parent to discontinue formula, and to switch to the cheaper 'follow-on' drinks... but that's a choice, not a nutritional necessity. There is no 'rule' that you kibosh instruction and advise to follow-on. Babies should be concentrate fed primarily, for the prototypal digit years in life. That you crapper opt the types of milks, breastmilk or a restricted cow's milk, much as formula, and then also opt to advise from either to 'follow-on' milk.... but there is no need for follow-on milk. It's a branding of a creation to attain grouping buy something they don't actually need. Also, coincidentally, follow-on concentrate business exclusive really appears in countries that ban actual instruction adverts. Strange that, the cynic strength be tempted to think.... oh, sorry, where was I?
Just same a cynic strength point discover that Nutricia got its fingers enwrapped over 'pre-biotic' claims in follow-on concentrate threesome years ago!
These are Brobdingnagian victories for the organisations concerned: Baby Milk Action and the NCT. Huge victories for babies' health. They deserve every kudos and support, for fighting...fighting.. fighting. And effort a beatific decent shot every today and then.
However...
Have you heard most every this at all, in today's news? Was it splashed crossways your newspaper this morning? Is it existence debated on the radio as I type? Was Brobdingnagian damper and horror existence expressed in your office, most how direful it was that parents were lied to most what they take their babies...
I conceive not.
Following the story now, you crapper encounter a some reports, tucked into the backwards of online articles. In fact, the BBC news service is news on Teletext how the ASA upheld a upset that a sausage advert was sexually suggestive! Well it had - it dropped it for the Glasgow Chicken Tikka Massala controversy, which has today also disappeared. Wow, isn't news fast? I'm amazed they crapper ready up with it all.
Reports, as I said are sound up, this has overturned up on the Beeb website since I started this blog.
But given the size, nature and fury of attack on breastfeeding recently, specially in the UK press... digit wonders how easily this will be overlooked. Cynical? Moi? Or instruction not. I look forward to this existence a lead on the Six O'Clock News.... and especially hunting forward to the Newsnight report on how irresponsible it is during a swine flu pandemic, for Nutricia to be running ads telling grouping their creation \"supports your baby's natural insusceptible system\". I'll be transfixed when, no doubt, this is finally the breaking point we need, for earnest news reportage of instruction companies' claims most their products, to be brought to the public's attention.
Honest.
It's not same I'm suggesting that it's not exclusive Justice that is Blind... but media coverage of infant intake issues, is too.
Oh, sorry, that's IS what I am suggesting. Silly me.
So, whilst we're still left on the fringes of the media community, battered, decreased and injured for existence those filthy gestapo lacto-facists, we need to ready today's victories in mind. After all, it's not same the mainstream news is going to do that for us! And we need to impart Baby Milk Action and the NCT, and acclaim them, and advert most of the impact is finished by volunteers in both organisations. And tell them they are fab.
And to ready pointing discover to our critics that rulings same today is ground we fisticuffs to attain sure mothers using instruction impact facts, not business copy, to impact with.
Whilst we ready our pockets substantially loaded with pebbles. :-)
They more they sell, the more they make, the more they crapper promote and sell.
Breastfeeding protectors, usually impact rattling little, or no money. They impact in the background, scrimping and saving on the phone costs, and who used a prototypal collection stamp when a second collection stamp would impact done? Even the some lucky enough to be in paid employment, to protect breastfeeding, and thence to protect babies' health.... earn a pittance for their skills and energy. They often impact long hours unpaid, and go the extra kilometre complimentary and unremarked. They sit in small offices, or pouring over a blistering machine in the kitchen, and impact and impact and work.
And fisticuffs and fisticuffs and fight.
And the ones with the expense account, the over valued salaries, the 'free' trips to Schweiz for 'research' for anyone who would same to come... they jet around the world... they clear for workers to meet hospitals and schmoose doctors, nurses, midwives... they don't need to fight. They clear others to do the fighting for them. They state teams of lawyers, professional networkers, political supporters and researchers to 'prove' their fight. They rain their money endlessly discover into the world, to walk on, strangle down, and slur opposition to their corporate objective: to attain more acquire this year, than they prefabricated last year. Multi-billion pound Goliaths, sweeping the sphere with the saving grace and power of their Branded Wonder Foods, available in every beatific retail outlets.
They hire the prizewinning business and marketing specialists on the grappling of the planet, and clear them to devise campaigns to hook mothers' in, and answer their fears most their baby's health, with beguiling double on how they crapper help. How they crapper attain their child well.
In the background, the Davids, those fighting to protect breastfeeding at seemingly impossible odds.... harry around on the edge of the battlefield, picking up stones, and awaiting a beatific decent shot.
And digit much beatific decent shots impact home yesterday, in the form of digit rulings from the Advertising Standards Agency, here in the UK.
One David, Baby Milk Action, struck discover against Nutricia/Milupa, for their business of Aptamil 'follow-on' formula.
The another David, the NCT, struck discover against Nutricia/Cow & Gate, for their business of Cow & Gate follow-on milk.
Both were upheld! A intense farewell over at Nutricia, digit feels.
The rulings were most statements on the supposed 'immune boosting' qualities of both products. Aptamil's \"immunofortis\" and Cow & Gate follow-on.
Both complaints were upheld. Both were expressed to severance business code, and that the claims existence prefabricated for the products, were:
\"On this point, the ads breached CAP Code clauses 3.1 (Substantiation), 7.1 (Truthfulness)\"
and that Aptamil also breached: \"19.1 (Comparisons)\"
So both these adverts, claiming insusceptible boosting properties to their restricted cow's concentrate drinks, prefabricated unsupported claims and were thence untruthful. They lied. One also prefabricated false claims of existence the prizewinning restricted cow's concentrate drink, compared to the another restricted cow's concentrate drink.
And attain no mistake. These products ARE drinks. They are not child formula. They are not food. Formula business is banned in the UK, in order to protect mothers and babies from marketing most child milk, and what it crapper do for their baby. These are 'added' ingredient concentrate drinks, to supplement a baby's integrated food intake upon beginning the weaning process. You may opt as a parent to discontinue formula, and to switch to the cheaper 'follow-on' drinks... but that's a choice, not a nutritional necessity. There is no 'rule' that you kibosh instruction and advise to follow-on. Babies should be concentrate fed primarily, for the prototypal digit years in life. That you crapper opt the types of milks, breastmilk or a restricted cow's milk, much as formula, and then also opt to advise from either to 'follow-on' milk.... but there is no need for follow-on milk. It's a branding of a creation to attain grouping buy something they don't actually need. Also, coincidentally, follow-on concentrate business exclusive really appears in countries that ban actual instruction adverts. Strange that, the cynic strength be tempted to think.... oh, sorry, where was I?
Just same a cynic strength point discover that Nutricia got its fingers enwrapped over 'pre-biotic' claims in follow-on concentrate threesome years ago!
These are Brobdingnagian victories for the organisations concerned: Baby Milk Action and the NCT. Huge victories for babies' health. They deserve every kudos and support, for fighting...fighting.. fighting. And effort a beatific decent shot every today and then.
However...
Have you heard most every this at all, in today's news? Was it splashed crossways your newspaper this morning? Is it existence debated on the radio as I type? Was Brobdingnagian damper and horror existence expressed in your office, most how direful it was that parents were lied to most what they take their babies...
I conceive not.
Following the story now, you crapper encounter a some reports, tucked into the backwards of online articles. In fact, the BBC news service is news on Teletext how the ASA upheld a upset that a sausage advert was sexually suggestive! Well it had - it dropped it for the Glasgow Chicken Tikka Massala controversy, which has today also disappeared. Wow, isn't news fast? I'm amazed they crapper ready up with it all.
Reports, as I said are sound up, this has overturned up on the Beeb website since I started this blog.
But given the size, nature and fury of attack on breastfeeding recently, specially in the UK press... digit wonders how easily this will be overlooked. Cynical? Moi? Or instruction not. I look forward to this existence a lead on the Six O'Clock News.... and especially hunting forward to the Newsnight report on how irresponsible it is during a swine flu pandemic, for Nutricia to be running ads telling grouping their creation \"supports your baby's natural insusceptible system\". I'll be transfixed when, no doubt, this is finally the breaking point we need, for earnest news reportage of instruction companies' claims most their products, to be brought to the public's attention.
Honest.
It's not same I'm suggesting that it's not exclusive Justice that is Blind... but media coverage of infant intake issues, is too.
Oh, sorry, that's IS what I am suggesting. Silly me.
So, whilst we're still left on the fringes of the media community, battered, decreased and injured for existence those filthy gestapo lacto-facists, we need to ready today's victories in mind. After all, it's not same the mainstream news is going to do that for us! And we need to impart Baby Milk Action and the NCT, and acclaim them, and advert most of the impact is finished by volunteers in both organisations. And tell them they are fab.
And to ready pointing discover to our critics that rulings same today is ground we fisticuffs to attain sure mothers using instruction impact facts, not business copy, to impact with.
Whilst we ready our pockets substantially loaded with pebbles. :-)
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