.
http://www.europarl.europa.eu/elections_2009_package/default.htm
.This image, of a baby bottle representing family, is once again being pushed on us in promotional materials. This time by the European Parliament. (It was seen as a massive billboard poster on the London Underground, at King's Cross. If you've seen it anywhere else, please let me know.)
.
It's bad enough when Oxfam equates the bottle to motherhood... and the UK's Conservative Party uses it in the same way... but in a democratic institution that's supposed to protect rights and oversee the proper implementation of laws? In our name?
.
Worse, it's using the image to promote the need for our vote, in the 2009 elections. Obscenely, and I do mean obscenely, the image is used in a serious of postcards that highlights that the EU stands for green, healthy and integrated people centred values. The baby bottle stands alongside purer food, cleaner energy and green values, as the 'better alternative'?
.
Let me get that straight? The BPA filled plastic bottle, being delivered into a baby's mouth by a silicon teat, containing an expensive and highly profitable industrial food product made of dehydrated cow's milk, which may or may not contain, salmonella, e. sakazakii, melamine... and which has untested chemically created 'new' ingredients and no known ingredients list... is the healthy green alternative? It stands up there with wind power, organic free range chickens and bio-fuels?.
Really?
.
And that's before we get to the 4000 baby bottle deaths a day in resource poor countries? *Broken record. Fall off chair. Slump to floor, brains bleeding out of ears.*
.
At least on this one, they can't do the immediate response of numpties when you hit them in the face with their incompetence and ignorance of the issues: they can't turn around and claim no one knows what's in the bottle: it could be breast milk. If it's pumped human milk, how does that represent freeing people up from long work hours, to be with your family? Does not compute.
.
But on what level can anyone back there, in any political organisations that is supposed to protect human rights, not see the magnitude of the error in all this? In our name? Paid for with OUR money? In order to entice us to vote in the European elections, because the European Parliament cares for our standard of life and living, when no one else does?
.
Oh yes.
.
Oh no.
.
Certainly not in our name.
.
So, what can we do? (I'm presuming, we really don't need to go through WHY we are doing it. If you're confused - hit the links, especially the Oxfam one.)
.
What To Do!
.
Well, complain mightily, obviously. Long, loud and constant. This using the bottle to represent motherhood and family life has got to stop. Complaining, however is complex.
..
Your Member(s) of European Parliament is first in the queue, if you reside in Europe. (My links are in English, but you can flick to your own language.)
.
.
Me? I'm emailing the same complaint to them all. It's only copy and paste.
.
If you are unsure what region you are in, go to the UK Parliament site, . Put your postcode in, and this will give you your MP. Click on 'MEP and other details' at the bottom of the page, and it will list your MEPs for you. The full list also , with details of the MEP's activities. Apart from the complaint, request your MEP investigate if any commercial companies have helped fund this campaign, in any way. Ask for the companies' names.
.
This is the letter I'll be sending to all of mine:
.
Dear
.
I'm writing to protest, in the strongest possible terms, about the EU using the image of a full baby bottle in their current campaign to entice voters like me to vote in the 2009 elections. It is absolutely obscene that the EU should present to the public an image of a baby bottle representing family life and family values. 4000 babies die of inappropriate bottle feeding every day, and in order to protect the poor of the world, the international community has rules and regulations that seek to protect families from being exploited. The International Code of Marketing of Breastmilk Substitutes was adopted by the World Health Assembly in 1981 as a "minimum requirement" to protect infant health and is to be implemented "in its entirety." How can the EU stand so flagrantly against Code, and use a baby bottle image in this manner? What is even more unbelievable, is that the bottle is partnered in a campaign about 'greener' issues that the EU stand for. The baby bottle represents family life in competition against long work hours, and stands beside green fuel and wind power in the other images, to promote healthier lifestyles. This is an insult to all the hard work being done currently, and over the past few decades, in protecting the health of the poorest children on the planet.
.
As my MEP, I am requesting that you:
.
1) Pass back to me the name and contact details of the most relevant person/contact within the EU, for me to make a direct complaint to them.
.
2) That you seek an explanation from the relevant department on how this incredible mistake has reached the public without being spotted by someone with an ounce of common sense of understanding for the power of media images - and the existence of The Code.
.
3) Let me know what your party's official response to this postcard is. I'm presuming your party will complain in its own right. If this is not going to happen, I'd appreciate a written response detailing why your party did not feel it appropriate to do so, and a formal statement on your party's stance on The Code.
.
4) An assurance that no sponsorship or donations from companies paid in part, in any way, for the design, implementation and production of this campaign. If commercial companies were informed in funding this campaign, in any way, please obtain the names and addresses for said company. This includes feeding into a wider fund, that work and expenses for this campaign project, may have drawn from.
.
I look forward to an early reply...
....
I'll keep you updated.
Update: For those still to compose your letters of complaint, you may wish to include a quote from this excellent response issued today by La Leche League GB. (Do note the link to the 2004 EU Action Project on breastfeeding images.)
.
"La Leche League GB is surprised and disappointed to see that the image of a baby bottle is being used on posters for the European Parliament elections to represent "the family". As an organisation offering support and information to breastfeeding women, we know how important it is for breastfeeding to be seen as the normal way to feed a baby and for women to have confidence in their ability to do this.
.
Both the World Health Organisation and the Department of Health recommend that babies should be exclusively breastfed for six months, with continued breastfeeding after the introduction of other foods up to and beyond two years. To use the image of a baby bottle re-inforces the belief that a baby will be bottle fed and undermines the positive messages about breastfeeding and a woman's confidence to do so. It also contradicts the European Blueprint for Action* which says all media imagery must present breastfeeding as the norm.
Both the World Health Organisation and the Department of Health recommend that babies should be exclusively breastfed for six months, with continued breastfeeding after the introduction of other foods up to and beyond two years. To use the image of a baby bottle re-inforces the belief that a baby will be bottle fed and undermines the positive messages about breastfeeding and a woman's confidence to do so. It also contradicts the European Blueprint for Action* which says all media imagery must present breastfeeding as the norm.
.
We would like to see this poster withdrawn from use."
We would like to see this poster withdrawn from use."
.
Anna Burbidge on behalf of Council of Directors, LLLGB.
.
**EU Project on Promotion of Breastfeeding in Europe. Protection, promotion and support of breastfeeding in Europe: a blueprint for action. European Commission, Directorate Publich Health and Risk Assessment, Luxembourg 2004.
.
I'll keep you updated to other statement and links as they occur....
0 comments:
Post a Comment